Card discounts with Safepay

Safepay, the leading payment gateway provider, is excited to announce a new feature that allows businesses to configure discounts on select credit and debit cards. This feature enables merchants to offer their customers exclusive discounts based on their relationships with banks and credit card providers.

What the feature allows businesses to do:

Merchants can now create discounts on Safepay based on their relationships with banks to offer their customers discounts on specific credit and debit cards. This means that businesses can target specific segments of their customer base by creating discounts that are only applicable to certain credit or debit cards.

How to create a discount:

To create a discount, log in to your Safepay dashboard and navigate to the discount tab. Then create a discount by providing it a name, for example, “30% Off.” Next, create a Price Rule for your discount. Price rules must have a percentage value and optionally, a minimum purchase amount and maximum discount amount. Finally, create a Card Scheme rule for your discount by adding a comma-separated list of BIN patterns for this specific discount.

Create discount

Enabling a discount:

Once you have created your discount, you can enable it by clicking the toggle to set it live. When your customers shop online and checkout with Safepay, they will be eligible for the discount if they use a credit or debit card that starts with any of the patterns configured on your discount.

Enabled vs Disabled discount

The benefits of offering discounts on select credit and debit cards:

Offering discounts on select credit and debit cards can help businesses attract new customers and retain existing ones. By creating exclusive discounts for certain cards, businesses can encourage their customers to use those cards more often. This, in turn, can lead to increased customer loyalty and higher sales volumes.

Moreover, discounts on select credit and debit cards can be an effective way for businesses to differentiate themselves from their competitors. By offering unique discounts that are only available through Safepay, businesses can set themselves apart and attract more customers.

Conclusion

Safepay’s new feature that allows businesses to configure discounts on select credit and debit cards is a powerful tool for merchants looking to drive customer loyalty and boost sales. By creating targeted discounts that are only available through Safepay, businesses can attract new customers and retain existing ones. To get started with this feature, log in to your Safepay dashboard today and start creating your first discount.

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